Usually when I take on work for a client there is a style guide to work with. I say usually because occasionally there isn’t, which is horrifying because I don’t understand how a publication can be produced without one!
In my experience the size of style guide often depends on how big the commissioning company is. Big corporations and publishing houses seem to create large, comprehensive style guides, while smaller publishers and companies have smaller guides or use pre-existing versions such as the online guide by the Economist. Online style guides from leading publications are presented in different ways. For example, at the Economist you’re presented with a table of contents whereas the guide for the Guardian offers an A to Z menu as does the Times.
Generally, if a publication is using an established style guide there will be decisions to be made on certain words. For example, if a British publication is italicising foreign words does it want the word ‘rosé’ italicised or not as it's so widely used in the UK?
Sometimes, despite using an established style guide, editors change style details according to their preference. For example, a client using the style guide from the the Economist could prefer to use ‘percent’ rather than ‘%’ and ‘million’ rather than a single ‘m’. As a sub it’s important to create your own word list and style guide for each publication and add to it as word styles are created. That way you don’t go wrong and it saves time.
At the beginning of the post I expressed dismay about subbing for publications that don’t have a style guide. Recently I undertook last-minute subbing work for a magazine that didn’t have one. It doubled the amount of time I had to spend on the job because I was looking back through previous issues to try and ascertain word styles. Did it capitalise job titles or not? Did it italicise book titles or not (the Economist does and the Times doesn’t)? When I sent back queries to the editor, on certain words I couldn’t find examples of, he told me there wasn’t time to deal with ‘that sort of thing’. If that’s the case then why doesn’t the magazine have a style guide?
While I didn’t charge more for the extra work (because it is a small, new title that needs encouragement) I did try to impress upon the client that having a style guide is of the utmost importance.
Subs care that the style is right and so should the editor or client! If it seems daunting for a publication to create one, it can always choose to follow an established online style guide and adjust according to preference – at least then there are rules to work by!
The satisfaction and pride of seeing words styled uniformly on a page is a huge part of what the sub’s job is about! If the copy isn’t perfect, it hurts – really!